Another personal obsession:Chasm between GRP and digital metrics highlights need for cross-screen standards

Columnist Matt Nitzberg says we need to bridge the gap between gross rating points and digital metrics and move towards using data standards that work across screens.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/chasm-grp-digital-metrics-highlights-need-cross-screen-standards-188125
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