Another personal obsession:Tru Optik launches OTT Data Cloud to bring segment targeting to connected TV

The company says this is the first time marketers can use Web-like audience targeting for ad-supported TV seen via Roku, Apple TV, or game consoles.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/tru-optik-launches-ott-data-cloud-bring-segment-targeting-connected-tv-189524
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