Another personal obsession:Getting to the bottom of Google expanded text ad CTR and CPC

Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/getting-bottom-google-expanded-text-ad-ctr-cpc-188565
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