Another personal obsession:Marketing Day: Beacons are dead, Snapchat shutters Story Explorer feature & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-beacons-dead-snapchat-shutters-story-explorer-feature-199575
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Another personal obsession:Commerce Signals and PlaceIQ turn in-store sales data into campaign optimization tool

Data will help marketers understand which campaigns are delivering in-store sales most efficiently, at the lowest cost.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/commerce-signals-placeiq-turn-store-sales-data-campaign-optimization-tool-199488
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Another personal obsession:Is in-house marketing better than using an agency?

Contributor Jacob Baadsgaard discusses the differences between marketing agencies and in-house marketing to help you determine which would be better for your business.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/house-marketing-better-using-agency-197215
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Another personal obsession:Google’s shift to mobile-first: mobile moments that matter

Columnist Jim Yu outlines Google's long march toward a mobile-first index and explains why optimizing for mobile devices is no longer optional.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/googles-shift-mobile-first-mobile-moments-matter-199361
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Another personal obsession:‘Beacons are dead,’ says CEO of a retail analytics firm

The main reason, according to Euclid Analytics’ head Brent Franson: consumers aren’t yet using their smartphones the way beacons assume.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/beacons-dead-says-ceo-retail-analytics-firm-199402
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Another personal obsession:Size matters: 5 tips for creating LEAN programmatic creative

Programmatic ads now account for a majority of display ads in the US, and columnist Victor Wong believes that advertisers must craft their creative to win in this environment.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/size-matters-5-tips-creating-lean-programmatic-creative-199400
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Another personal obsession:Return Path buys email deliverability specialist Email Copilot

The acquisition will be integrated into the email service provider’s platform to boost its deliverability capabilities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/return-path-buys-email-deliverability-specialist-email-copilot-199418
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Another personal obsession:Snapchat shuts down Story Explorer feature in Live Stories

Snapchat has removed its Story Explorer feature that allowed people to view specific moments of a Live Story from different perspectives.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/snapchat-shuts-story-explorer-feature-live-stories-199442
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Another personal obsession:10 domain name secrets to repair your online reputation

If you're trying to fix your personal reputation online, looking toward your domain name is a valuable first step. Columnist Chris Silver Smith explains some options beyond setting up YourName.com.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/10-domain-name-secrets-repair-online-reputation-199079
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Another personal obsession:Amazon: Alexa devices were best-selling products from any manufacturer

Amazon’s aggressive pricing and promotion of it own hardware products made them top sellers over the past holiday weekend. According to a release out from the company, Amazon had its “best-ever holiday shopping weekend for devices.” Amazon, which doesn’t disclose precise...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-alexa-devices-best-selling-products-manufacturer-199446
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Another personal obsession:Ranked conversations have arrived to to the Twitter mobile experience

Twitter has rolled out conversation ranking to the mobile app, giving it the same experience that the desktop has had since the summer of 2015.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/twitter-ranked-conversations-mobile-199435
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Another personal obsession:MarTech Conference series adds Boston event in 2017

MarTech Today publisher Third Door Media announced today that it will produce an East coast edition of MarTech®: The Marketing Tech Conference at the Hynes Convention Center in Boston October 2-4, 2017. A West coast edition of MarTech will take place in San Francisco May 9-11, 2017. “Marketers are...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/martech-conference-series-adds-boston-event-2017-199429
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Another personal obsession:Marketing Day: Facebook adds gaming features, Cyber Monday reports & more

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-facebook-adds-gaming-features-cyber-monday-reports-199426
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Another personal obsession:PPC buyer beware: 3 seedy tactics agencies or consultants use to scare you into services

Wondering if an email or phone call from a PPC agency is legit? Columnist Pauline Jakober shares some tips for weeding out the scammers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ppc-buyer-beware-3-seedy-tactics-agencies-consultants-use-scare-services-199157
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Another personal obsession:Facebook adds gaming inside Messenger, News Feed

Facebook adds video games to the list of things that people can do without needing to leave Facebook.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-adds-gaming-inside-messenger-news-feed-199398
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Another personal obsession:Report: Cyber-Monday was the largest e-commerce day in history

Nearly $3.4 billion spent online according to data from Adobe.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-cyber-monday-largest-e-commerce-day-history-199368
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Another personal obsession:SEO without search results is here with Google Assistant, Home and Amazon Echo. Here’s how to survive.

Columnist Bryson Meunier discusses how the rise of digital assistants will impact how search engine optimization is performed.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/seo-without-serps-google-assistant-home-amazon-echo-heres-survive-199237
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