Another personal obsession:As ‘Campaigns of One’ get more personal, are we nearing the point of over-personalization?

Given the flood of new data -- about your movement in the real world or your psychology -- some marketers are suggesting personalization should become more of a two-way street.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/campaigns-one-get-personal-nearing-point-personalization-198917
via Mister Fire