Another personal obsession:Vistar adds first-party data to out-of-home (OOH) ad targeting through LiveRamp partnership

The New York City-based Vistar says this is the first use of first-party data like CRMs for OOH, and LiveRamp’s first OOH project.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/vistar-adds-first-party-data-home-ooh-ad-targeting-liveramp-partnership-198981
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