Another personal obsession:Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

Look at how consumers really feel about Black Friday and take their sentiments into account for your rest-of-the-season marketing. Columnist John Donnelly III shares social media insights related to the annual brick-and-mortar mainstay.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/lessons-learned-black-friday-cyber-monday-retailers-must-open-change-198897
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