Another personal obsession:From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online retailer

TripAdvisor's Barbara Messing explains how she led her marketing team in a company shift from media-only to media plus transaction, in an interview with contributors Erica Seidel and Nadine Dietz.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/looker-booker-cmo-tripadvisor-steered-marketing-content-company-transformed-online-retailer-197803
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