Another personal obsession:When AI and analytics drive business disruption vs. hype

What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ai-analytics-drive-business-disruption-vs-hype-198357
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