Another personal obsession:Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display advertising columns of 2016

The digital display ecosystem continued its evolution this year, with big acquisitions and the growth of formats like programmatic, video and native.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/industry-consolidation-programmatics-power-2-hot-topics-explored-top-10-display-advertising-columns-2016-200036
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