Another personal obsession:Should you create device-specific PPC campaigns?

Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/create-device-specific-ppc-campaigns-201151
via Mister Fire