Another personal obsession:Marketing Day: Facebook rights manager, pixel upgrades & earnings reports

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-facebook-rights-manager-pixel-upgrades-earnings-reports-213458
via Mister Fire

Another personal obsession:Report: Google Assistant beats rivals for questions answered and accuracy

Cortana was second for questions answered, Alexa second-best for accuracy.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/report-google-assistant-beats-rivals-questions-answered-accuracy-213303
via Mister Fire

Another personal obsession:How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. With customers now in control, how do you create an effective marketing plan that resonates with target...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/create-ultimate-marketing-plan-213448
via Mister Fire

Another personal obsession:Brandwatch, Crimson Hexagon join Twitter’s Official Partner program

With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/brandwatch-crimson-hexagon-join-twitters-official-partner-program-213300
via Mister Fire

Another personal obsession:IBM enlists Watson to define customer segments and insights

Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/ibm-enlists-watson-define-customer-segments-insights-213345
via Mister Fire

Another personal obsession:Someone reposted your Page’s Facebook video? You can now take some of their ad $

Facebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender's ad revenue.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/someone-reposted-pages-facebook-video-can-now-take-ad-213432
via Mister Fire

Another personal obsession:How to secure buy-in for your content marketing program expansion

How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/secure-buy-content-marketing-program-expansion-212811
via Mister Fire

Another personal obsession:Are you grateful for digital? Part 2: Q&A

Columnist Lewish Gersh sits down with Lynn Wunderman, Director at Pebble Post, to discuss why digital and all the data at our fingertips are a mixed blessing for marketers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/are-you-grateful-for-digital-2-212475
via Mister Fire

Another personal obsession:Amazon beats expectations in Q1 2017 with 23% jump in revenue

Company reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/amazon-beats-expectations-q1-2017-23-jump-revenue-213388
via Mister Fire

Another personal obsession:Microsoft reports $23.5 billion in revenue but misses Wall Street expectations

Sales of Surface tablets and laptops were off 26 percent.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/microsoft-reports-23-5-billion-revenue-misses-wall-street-expectations-213361
via Mister Fire

Another personal obsession:Facebook pixels get upgrade to track actions & page data

A change to the Facebook pixel will now pass a page's click data and metadata back to Facebook.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/facebook-pixels-get-upgrade-track-actions-page-data-213335
via Mister Fire

Another personal obsession:Alphabet reports $24.75 billion in Q1 revenues, beating expectations

Ad revenues rose 19 percent year over year.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/alphabet-google-q1-2017-earnings-213340
via Mister Fire

Another personal obsession:SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20

Ratings are based on NPS survey data from 23,000 small businesses.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/smb-trust-survey-amazon-no-1-brand-google-no-3-facebook-no-20-213305
via Mister Fire

Another personal obsession:Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’

While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/audiences-not-just-211742
via Mister Fire

Another personal obsession:Marketing Day: iSpot analytics, Oracle chatbots & Quora ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/marketing-day-ispot-analytics-oracle-chatbots-quora-ads-213332
via Mister Fire

Another personal obsession:The modern marketer’s guide to machine learning algorithms

These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/modern-marketers-guide-machine-learning-algorithms-213108
via Mister Fire

Another personal obsession:Simple tips to get your app indexed, ranked & installed

Got an app you'd like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google's "app pack" search results.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/simple-tips-get-app-indexed-ranked-installed-213138
via Mister Fire