Another personal obsession:Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/evaluating-ppc-talent-part-1-begin-212977
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