As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it's a big win for B2B advertisers.
Please visit Marketing Land for the full article.
from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/linkedins-new-matched-audiences-feature-just-blew-facebook-custom-audiences-water-b2b-212213
via Mister Fire
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