Another personal obsession:The Mufasa Metric: Rethinking attribution in the Engagement Economy

Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/mufasa-metric-rethinking-attribution-engagement-economy-212720
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