Another personal obsession:The connected audience: Content and creative needs for each stage of the customer journey

In the second part of his series on the connected marketing approach, contributor Thomas Stern explains how the connected audience is built on keyword insights, segmentation and a focus on the customer's needs.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/connected-audience-content-creative-needs-stage-customer-journey-212970
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