Another personal obsession:People: The Achilles’ heel of online marketers

A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.

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from Marketing Land - Internet Marketing News, Strategies & Tips http://marketingland.com/people-achilles-heel-online-marketers-211987
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