Another personal obsession:AdTheorent introduces a ‘cost per incremental visit’ model for offline foot traffic

The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/adtheorent-introduces-cost-per-incremental-visit-model-offline-foot-traffic-227577
via Mister Fire