Another personal obsession:An inside look at Wayfair and the new roles of brands and retailers

In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to understand who their customers are in order to persuade them to buy online.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/wayfair-new-role-brands-retailers-227494
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