Another personal obsession:AppNexus, Tru Optik offer first partnership between an OTT SSP and a DMP

Forget all the acronyms. The partnership means that publishers of internet-delivered long-form TV can now offer audience segments to advertisers.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/appnexus-tru-optik-offer-first-partnership-ott-ssp-dmp-228152
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