Another personal obsession:How customer identity brings the ‘wow factor’ back to Black Friday

Black Friday may be losing its luster among shoppers, but don't lose hope just yet. Columnist Mike Sands believes brands can regain their Black Friday mojo by using data and identity to make it more meaningful.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/customer-identity-brings-wow-factor-back-black-friday-228241
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