Another personal obsession:Lessons from the front lines: How Dun & Bradstreet’s CMO cultivated an account-based approach

Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/lessons-front-lines-dun-bradstreets-cmo-cultivated-account-based-approach-227490
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