Another personal obsession:Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’

Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/smartpipe-looks-solve-gdpr-compliant-ad-targeting-treating-identifiers-snowflakes-227727
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