Another personal obsession:Snapchat rolls out conversion-tracking Snap Pixel for brands to tie site traffic to in-app ads

Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/snapchat-rolls-conversion-tracking-snap-pixel-brands-tie-site-traffic-app-ads-227540
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