Another personal obsession:The subtle ways advertisers target audiences — and why they shouldn’t

Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today's marketers.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/subtle-ways-advertisers-target-audiences-shouldnt-227919
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