I’m going to declare that, as of August 2018, martech has crossed a threshold into maturity. And by martech, I mean the grand view of martech, the convergence of marketing, technology and management practices across industries — and the hybrid marketing leaders who are driving the...
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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-next-level-of-marketing-maturity-on-stage-at-martech-this-october-246586
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