Another personal obsession:Viant adds purchase-based targeting for CPG ads

The ad tech firm now lets advertisers direct ads based on weekly household-level CPG purchases, and on repurchase cycles. The post Viant adds purchase-based targeting for CPG ads appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/viant-adds-purchase-based-targeting-for-cpg-ads-246621
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