Another personal obsession:The worlds of brand and trade marketing need to unite

Collaboration between brand and trade marketing teams is critical for long-term success, says contributor Andrew Waber. Here's how to make this tactical and strategic alignment a reality. The post The worlds of brand and trade marketing need to unite appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-worlds-of-brand-and-trade-marketing-need-to-unite-246123
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