Another personal obsession:Google lets advertisers set custom viewability criteria in Display & Video 360

Unique Reach and Brand Lift reporting for video beyond YouTube are also rolling out to all advertisers. The post Google lets advertisers set custom viewability criteria in Display & Video 360 appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-lets-advertisers-set-their-own-custom-viewability-criteria-in-display-video-360-248941
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