Another personal obsession:Here’s why The New York Times broke down its martech and engineering silos

Though true collaboration between teams requires a 'pardigm shift," New York Times' Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them. The post Here’s why The New York Times broke down its martech and engineering silos appeared first on Marketing...

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/heres-why-the-new-york-times-broke-down-its-martech-and-engineering-silos-248685
via Mister Fire