Another personal obsession:IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

While publisher-direct display ads still have the lowest level of brand safety risk, programmatic is steadily catching up. The post IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/ias-media-quality-report-paints-a-slightly-more-optimistic-picture-for-programmatic-ad-buyers-249051
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