Another personal obsession:With Customer 360, Salesforce brings a single customer view to its B2C side

Now available in a private pilot, it offers a ‘federated solution’ that ties existing silos of data into one profile and ID. The post With Customer 360, Salesforce brings a single customer view to its B2C side appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/with-customer-360-salesforce-brings-a-single-customer-view-to-its-b2c-side-248867
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