Another personal obsession:Building your martech stack: Try design thinking to identify the right solutions

Analyst Tony Byrne told attendees at a MarTech Conference workshop that marketers should build testing into their vendor selection processes and 'go beyond the demo.' The post Building your martech stack: Try design thinking to identify the right solutions appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/building-your-martech-stack-try-design-thinking-to-identify-the-right-solutions-249280
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