Another personal obsession:IRI to help Google measure offline sales impact of YouTube ads

Company will provide anonymous loyalty card and point-of-sale data to Google. The post IRI to help Google measure offline sales impact of YouTube ads appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/iri-to-help-google-measure-offline-sales-impact-of-youtube-ads-249397
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