Another personal obsession:Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns

The "new-to-brand" set of metrics are aimed at helping brands understand how well their campaigns convert first-time buyers. The post Amazon adds customer acquisition metrics for display, video, Sponsored Brands campaigns appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/amazon-adds-customer-acquisition-metrics-for-display-video-sponsored-brands-campaigns-255647
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