Another personal obsession:The ad industry continues its quest toward fewer cookies and more consistent user IDs

The IAB’s DigiTrust and the Advertising ID Consortium chart different, but intersecting, paths toward the goal of an industry-wide identity resolution. The post The ad industry continues its quest toward fewer cookies and more consistent user IDs appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/the-ad-industry-continues-its-quest-toward-fewer-cookies-and-more-consistent-user-ids-255569
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