Another personal obsession:Truth in Measurement launches to create standards for sharing ad measurement data

Following Google’s move last spring to no longer share its DoubleClick ID, the new industry effort is looking for a solution outside the walled gardens. The post Truth in Measurement launches to create standards for sharing ad measurement data appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/truth-in-measurement-launches-to-create-standards-for-sharing-ad-measurement-data-255438
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