Another personal obsession:Assessing Multi-Touch Attribution’s value: Is it worth the effort?

While MTA helps marketers assess the impact of individual steps in increasingly complicated customer journeys, some marketers are brewing their own solutions to avoid MTA’s complexity. The post Assessing Multi-Touch Attribution’s value: Is it worth the effort? appeared first on Marketing...

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/assessing-multi-touch-attributions-value-is-it-worth-the-effort-255922
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