Another personal obsession:CDP Optimove adds ability to test campaign strategies

Its new Streams feature lets marketers test the incremental effect of one series of multi-channel campaigns -- an entire strategy -- against another, with automated optimization. The post CDP Optimove adds ability to test campaign strategies appeared first on Marketing Land.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/cdp-optimove-adds-ability-to-test-campaign-strategies-255948
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