Another personal obsession:Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/centros-dsp-enforces-app-ads-txt-to-target-authorized-ad-inventory-264740
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Another personal obsession:Martech is Marketing: A Live Q&A with Scott Brinker

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/martech-is-marketing-a-live-qa-with-scott-brinker-264747
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Another personal obsession:Demystifying visibility metrics in Google Ads

Here are six metrics to help advertisers determine how often – and where in the SERPs – ads are showing up to help identify maximize growth opportunities.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/demystifying-visibility-metrics-in-google-ads-264742
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Another personal obsession:In a summer lull with your email marketing?

Now is the time to check your program metrics and get your holiday planning on track.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/in-a-summer-lull-with-your-email-marketing-264722
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Another personal obsession:Google introduces App + Web for unified reporting in Google Analytics

The new capabilities let marketers look at customer data in more complete and flexible ways.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-introduces-app-web-for-unified-reporting-in-google-analytics-264683
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Another personal obsession:Your quick-start guide to podcast advertising

Everything you need to determine if podcast ads are right for your brand and how to get the most from your campaigns.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/your-quick-start-guide-to-podcast-advertising-264662
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Another personal obsession:Sharpen your search marketing skills with an SMX workshop

Choose from one of seven expert-led workshops in SEO, SEM, content, and video marketing (plus a beginner’s Boot Camp!).

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/sharpen-your-search-marketing-skills-with-an-smx-workshop-264663
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Another personal obsession:Facebook to remove thousands of outdated interest targets for advertising

(Don’t panic.) The interest targets will be phased out in the coming months.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-to-remove-thousands-of-outdated-interest-targets-for-advertising-264646
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Another personal obsession:Facebook Business Manager with bulk permissions management rolling out

A new look and bulk permission and asset assignment features should make getting things done faster if you know where to look.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/facebook-business-manager-with-bulk-permissions-management-rolling-out-264630
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Another personal obsession:Is your martech leadership failing on SEO? Probably

Jessica Bowman helps address some of the common questions that an otherwise well-versed marketing technology leader might have about enterprise SEO.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/is-your-martech-leadership-failing-on-seo-probably-264641
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Another personal obsession:250ok adds email validation feature

Following tests that show email address misclassified as “undeliverable”, 250ok Validation seeks to help marketers reach engaged consumers.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/250ok-adds-email-validation-feature-264623
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Another personal obsession:Could hands-free smartphones change how consumers interact with brands?

The much-anticipated Pixel 4 and Motion Sense from Google could play a role in the future of digital engagement.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/could-hands-free-smartphones-change-how-consumers-interact-with-brands-264608
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Another personal obsession:Kubernetes shows promise for managing martech compatibility across platforms

When larger enterprises need a way to keep their martech from spiraling out of control, continuous deployment and integration pipelines from container automation can help.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/kubernetes-shows-promise-for-managing-martech-compatibility-across-platforms-264597
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Another personal obsession:Simplifying Google Analytics configuration with Google Tag Manager

Using analytics through GTM allows you to simplify the code in place on your site and quickly set up advanced features like cross-domain tracking.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/simplifying-google-analytics-configuration-with-google-tag-manager-264577
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Another personal obsession:Choosing a marketing automation platform

Who are the major vendors? What should I be looking for? What are the costs?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/choosing-a-marketing-automation-platform-3-264589
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Another personal obsession:Be a clown, advertiser

Create advertising that is likable, differentiates with personality, and provides consumers a respite from their stressful lives.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/be-a-clown-advertiser-264570
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Another personal obsession:Proposed NYC law would ban sharing of location data within the city

Passage is not guaranteed but it could inspire other local governments to take similar action.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/proposed-nyc-law-would-ban-sharing-of-location-data-within-the-city-264480
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