Another personal obsession:Nestlé, McDonald’s, Virgin Media first to test JICWEBS blockchain solution for digital ad spend transparency

The brands are part of a pilot program using a distributed ledger technology platform aimed at creating greater efficiencies within the digital ad ecosystem.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/nestle-mcdonalds-virgin-media-first-to-test-jicwebs-blockchain-solution-for-digital-ad-spend-transparency-263814
via Mister Fire