Another personal obsession:5 ways to grow ABM performance by moving beyond your basic persona framework

It’s time to think seriously about proactively adding prospective personas and then updating these with real people you’re interacting with.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/5-ways-to-grow-abm-performance-by-moving-beyond-your-basic-persona-framework-264346
via Mister Fire