Another personal obsession:It’s not about your company: Why modern marketers need to be customer-centric

Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?”

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/its-not-about-your-company-why-modern-marketers-need-to-be-customer-centric-264442
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