Another personal obsession:Centro’s DSP enforces app-ads.txt to target authorized ad inventory

As part of an industry-wide effort to mitigate fraudulent ad selling, Basis will now default to targeting app ads from authorized and validated sellers.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/centros-dsp-enforces-app-ads-txt-to-target-authorized-ad-inventory-264740
via Mister Fire