Another personal obsession:Buying martech is easy, managing the process to use it effectively is the hard part

Shifting priorities wreak havoc on our best intentions as martech buyers so it’s important to take the time to plan and avoid random acts of martech.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/buying-martech-is-easy-managing-the-process-to-use-it-effectively-is-the-hard-part-266429
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