Another personal obsession:Google integrates IAB Tech Lab’s Open Measurement standard for third-party viewability measurement

The Open Measurement standard eliminates the need to implement various SDKs to measure viewability across display, native and video.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/google-integrates-iab-tech-labs-open-measurement-standard-for-third-party-viewability-measurement-265609
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