Another personal obsession:Marketers want more data, analytics, tech for improved personalization [Study]

According to a report from Merkle, marketers want to invest more in data, analytics and tech to improve customer engagement, and an email address is still the highest priority data to acquire.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/marketers-want-more-data-analytics-tech-for-improved-personalization-study-265923
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