Another personal obsession:Making the leap to multi-touch attribution: How to get buy-in from sales, tech, leadership

Every company should be moving to multi-touch attribution, says Mediacurrent’s Adam Kirby — and it’s not just a marketing thing.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/making-the-leap-to-multi-touch-attribution-how-to-get-buy-in-from-sales-tech-leadership-266243
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