Another personal obsession:Neura converts mobile-location data into time and consumer attention

The company announced its app for Salesforce Marketing Cloud and fully automated marketing using real-world behavioral insights.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/neura-converts-mobile-location-data-into-time-and-consumer-attention-270377
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Another personal obsession:Help us chart Amazon’s growth as an advertising platform

Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/help-us-chart-amazons-growth-as-an-advertising-platform-270416
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Another personal obsession:Brands on Facebook Messenger get three new features to better connect with customers

Businesses will be able to add “icebreakers” – commonly asked questions – to their profile via the API to help jump start conversations with users.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/brands-on-facebook-messenger-get-three-new-features-to-better-connect-with-customers-270343
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Another personal obsession:Soapbox: Consumers want personalization and data privacy so we need to solve the puzzle

Everyone in the martech ecosystem has a responsibility to practice ethical data governance as the pretext for personalization.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/soapbox-consumers-want-personalization-and-data-privacy-so-we-need-to-solve-the-puzzle-270344
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Another personal obsession:Soapbox: Are we falling in love with technology or building what SMBs need?

Alleviating the burden with dozens of point solutions, a SaaS solution could deliver a one-stop-shop to help small businesses.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/soapbox-are-we-falling-in-love-with-technology-or-building-what-smbs-need-270319
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Another personal obsession:Forrester predictions for CMO role are dire, but there is hope for current CMOs

Chief marketing officers who claim ownership and establish control across their organizations will create better customer experiences, drive customer loyalty.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/forrester-predictions-for-cmo-role-are-dire-but-there-is-hope-for-current-cmos-270254
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Another personal obsession:TapClicks acquires client reporting platform Megalytic

Megalytic’s reporting solutions will have access to hundreds of data connectors in the TapClicks Marketplace.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/tapclicks-acquires-client-reporting-platform-megalytic-270257
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Another personal obsession:Build a sound foundation to scale your Facebook campaigns

SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/build-a-sound-foundation-to-scale-your-facebook-campaigns-270233
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Another personal obsession:Shorter holiday season won’t dampen e-commerce sales with revenue expected to surpass $143 billion

Adobe predicts a 14% lift in ecommerce sales this holiday season, with consumers spending more than $9 billion on Cyber Monday alone.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/shorter-holiday-season-wont-dampen-e-commerce-sales-with-revenue-expected-to-surpass-143-billion-270200
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Another personal obsession:Shopify reports 45% revenue growth, more than one million merchants on the platform in Q3

Shopify reported total revenue of $390.6 million, a 45% increase from one year ago.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/shopify-reports-45-revenue-growth-more-than-one-million-merchants-on-the-platform-in-q3-270196
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Another personal obsession:You’re about to miss Search Marketing Expo

SMX East kicks off in two weeks! Will we see you there?

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/youre-about-to-miss-search-marketing-expo-270120
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Another personal obsession:42% of shoppers will buy most (or all) of their holiday gifts on Amazon, survey finds

Yet Episerver says it is very possible to compete with the e-behemoth.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/42-of-shoppers-will-buy-most-or-all-of-their-holiday-gifts-on-amazon-survey-finds-270123
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Another personal obsession:SparkPost’s acquires eDataSource, adding inbox insights to its email platform

The combined solutions seek to provide marketers with better inbox placement insights along email metrics

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/sparkposts-acquires-edatasource-adding-inbox-insights-to-its-email-platform-270033
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Another personal obsession:Squarespace gets into social content creation with Unfold acquisition

Marketers can create Stories for social platforms from the app.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/squarespace-gets-into-social-content-creation-with-unfold-acquisition-270067
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Another personal obsession:MarTech Overtime: Building a new martech team from scratch

Martech analyst Emily Cnossen shares inspiration and guidance to new martech teams based on her own experience of building one at SAP Concur.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/martech-overtime-building-a-new-martech-team-from-scratch-270081
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Another personal obsession:Responsive ads come to Facebook with Multiple Text Optimization

Advertisers can create several versions of ad copy, headline and description at the ad level.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/responsive-ads-come-to-facebook-with-multiple-text-optimization-270013
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Another personal obsession:Is ‘digital empathy’ an oxymoron?

Empathy can be good business, but only when companies proactively apply it.

Please visit Marketing Land for the full article.

from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/is-digital-empathy-an-oxymoron-270036
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