Another personal obsession:Get lead scoring data right in Google Analytics with Google Tag Manager

Ruth Burr Reedy, VP of strategy at UpBuild, on the benefits of setting up lead scoring in Google Analytics and the steps to get there.

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from Marketing Land - Internet Marketing News, Strategies & Tips https://marketingland.com/get-lead-scoring-data-right-in-google-analytics-with-google-tag-manager-268345
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